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After the great success of Ed Hardy and Christian Audiger's signature line Christian Audiger, the Godfather of couture casual wear has taken his passion for Rock and Roll, and teamed up with his idol, French Rock and Roll legend, Johnny Halladay to create SMET (Halladay's natural born name).
"Born on the Street" is the phrase associated with the brand name as it is to pay homage to his roots as well as being a metaphor for the origin of all Christian Audiger's innovative ideas. |
